Budweiser & Clamato Chelada / Bud Light & Clamato Chelada
The names Budweiser and Bud Light are, no doubt, familiar to most. But Budweiser & Clamato Chelada and Bud Light & Clamato Chelada?
If not, join the thousands of adult beer drinkers who’ve made it one of the hot new products of 2008.
Heritage
This new brew, launched nationwide in January 2008, combines the taste of the world’s best selling beers with Clamato tomato cocktail, spices and a hint of lime.
The name is derived from the Spanish word “michelada,” which loosely translates to “my cold beer.” More importantly, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada are borne of an authentic Latino recipe, which Anheuser-Busch is been proud to bring to the masses.
Nationwide Success
.Though its roots stem from Latino culture and the product has received high marks from Latino consumers, Chelada is enjoying success in the general market as well. Chelada is experiencing strong sales growth in “red beer” states like Washington, Colorado, Iowa and Oklahoma. These markets have long enjoyed red beers on many different occasions, such as golfing, fishing, hunting, and tailgating, and in many instances, consumers are finding Chelada a welcome substitute to the traditional Bloody Mary.
Top New Brand
Still in its infancy, Chelada is becoming a powerful brand. It outsold Miller Chill while in its test market stage and has since grown to crack the top five new beer brands according to various industry measures. Most notably, Bud Light & Clamato Chelada is the No. 1 new beer brand in convenience stores while its Budweiser sibling comes in at No. 3. Overall, Chelada has become 12th largest brand in Anheuser-Busch’s portfolio.
For more information on Budweiser, Bud Light & Clamato Chelada, please visit www.anheuser-busch.com.