Anheuser-Busch to Launch Budweiser American Ale on Sept. 15
Beer drinkers around the world have long appreciated Budweiser’s quality and heritage. Now fans of “The Great American Lager” are invited to discover the newest member of the Budweiser family – Budweiser American Ale.
The Brewmaster’s View
Budweiser American Ale is an all-malt, top-fermented ale brewed with barley from America’s heartland and dry hopped with Cascade hops from the Pacific Northwest. Robust and well-rounded, its rich amber color and bright, hoppy finish provides the ideal counterpart to Budweiser’s signature golden, crisp flavor.
But while the style may have changed, the quality and balance remain.
“Budweiser American Ale defines a new style of ale – The American Ale – with the full-bodied taste profile of the amber ale style, yet not too heavy or too bitter,” said Eric Beck, brewmaster for Budweiser American Ale. “It's an ale that's distinctly American in character, and the result is a beer both traditional lager and craft beer drinkers can enjoy.”
The Great American … Ale?
Budweiser American Ale is the result of Anheuser-Busch’s ongoing innovation and commitment to offer choices for every lifestyle and drinking occasion. Since 1876, Budweiser has set the standard as the quintessential American-style lager.
One hundred, thirty-two years later, the American palate is again evolving, and beer drinkers are experimenting with a wider array of beer styles and recipes. Budweiser has defined the American-style lager, yet no single ale recipe has emerged as the quintessential American-style ale – grown from domestic barley and hops, brewed in the American tradition, and appealing to the new American palate. Anheuser-Busch’s aim was to develop the perfect complement – an all-American amber ale.
“Budweiser American Ale has been in development since early 2007, and we’re very pleased with it. In competitive blind taste tests of craft beer drinkers, Budweiser American Ale significantly outperformed other craft brands in terms of consumer preference,” said Tom Shipley, Budweiser brand director, Anheuser-Busch, Inc. “We believe Budweiser American Ale will only enhance the high regard and reputation Budweiser has earned over the past 130 years of brewing heritage.”
Availability
Budweiser American Ale is 5.3 percent alcohol by volume (ABV) and will launch nationally September 15th on draught and September 29th in six-packs of 12-ounce bottles and single 22-ounce bottles. The beer is best served in a bulbed pint glass to showcase the rich, amber color and channel the sweet malt and spicy Cascade hop aromas to the nose.