Bud Light Sponsorship Reaches Beyond Mainstream
It embodies nature and both a positive and unique energy. It’s social, it’s fun, and, for the Bud Light surf team, it’s a way of life.
Why Surfing?
Everyone knows Anheuser-Busch sponsors a wide variety of sports. Most often, when consumers think of Anheuser-Busch and sports marketing, they think about its association with those that have a much higher profile in the consciousness of the mainstream. Football, basketball, baseball and hockey.
So why surfing?
Anheuser-Busch prides itself on the wide variety of quality beers that meet the needs of a wide variety of consumers. Its approach to sports sponsorship is no different. Consumers have a myriad of sporting interests, the scope of which has never been larger. And not all sports properties need a consistent, national stage to create value. More important is the connection forged with those who carry a passion for it.
Why Bud Light?
Bud Light, the world’s best-selling beer, has the widest consumer appeal of any brand in the A-B portfolio. It is social and co-ed – the beer of good times. The brand’s involvement with surfing goes beyond support for the sport itself and extends into a lifestyle – one that touches a global community.
The Team
The Bud Light surf team is a dynamic group of four including, Serena Brooke, Fred Patachhia, Benji Weatherley, and Sean Moody. Together, they serve as ambassadors for the brand in the surfing community and at the sport’s largest events.
For more information on Anheuser-Busch marketing, visit www.anheuser-busch.com.